White-Label AI Voice Platform for Agencies

Launch Your Own AI Voice Agency. Keep the Recurring Revenue.

Sell AI receptionists, outbound campaigns and website voice agents to your clients under your brand, with your pricing, your domain and your recurring revenue.

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0% per-minute markup
Live in under 15 minutes
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app.brightpath.agency/dashboard
BP
Dashboard
Inbound calls
0
Bookings
0
Outbound calls
0
Call Volume (Last 7 Days)
InboundOutbound
Plan Usage
Inbound Agents3 / 100
Outbound Agents1 / 100
AI Minutes386 / ∞
What you see
12 clients$9,600/mo retainers
HDHarbor Dental$750
RHRidgeline HVAC$1,200
OSOak & Stone Law$650
New bookingRidgeline HVAC, Wed 9:00 AM
What you control
Domainapp.brightpath.agencySSL active
LogoBBrightpath
Colors
Sample data. Your brand goes here.
What You Sell

One White-Label Platform. Six Things to Sell Your Clients.

Package inbound, outbound, and website voice as monthly retainers under your own brand, all from one dashboard.

Inbound AI Receptionist

Answers every client call 24/7, qualifies leads, and books straight into Google or Outlook calendars.

Compliant Outbound Campaigns

Call new leads fast and revive old ones. Calling-hour windows, a Do-Not-Call list, daily caps, and a kill switch are built in.

Website Voice Widget

Put a voice agent on a client's website so web visitors get answered just like phone callers.

Missed-Call Text-Back

Texts callers back automatically after a missed call, so it turns into a conversation instead of a lost lead.

Reminders & No-Show Recovery

Two-way SMS appointment reminders and follow-ups that win back no-shows.

Branded Client Portals & Recaps

Every client gets a login under your brand, with call transcripts, recordings, and an automated daily email recap that keeps your retainer visible.

What Agencies Earn

Charge a Retainer. Keep the Difference.

You set the price your clients pay. You pay one flat platform fee, plus your own AI and carrier costs at cost.

$2,250
Monthly retainers
3 clients at $750 each
$199
Flat platform fee
Agency plans start here
$0
Markup on usage
Providers bill you at cost

Illustrative example, not a guarantee. Your retainers, providers, and call volume will differ.

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7-day free trial. Cancel anytime.

Platform Architecture

Take a Look Inside the Agency Command Center

A true white-label infrastructure built from the ground up to protect your agency margins, domain authority, and client retention.

× − +
https://app.your-agency.com/dashboard/brand-settings
Live UI
NovaReps White-Label Brand Settings and Client Portal Preview

100% White-Label

Your agency logo, theme colors, legal terms, and branded client portal. Zero NovaReps branding.

Custom Domain & SSL

Map your domain (app.your-agency.com) with automated SSL provisioning and DNS routing.

Domain SMTP Email

Send client recaps and alerts from your own domain (e.g. [email protected]) via custom SMTP.

0% Token Markup

Connect OpenAI, Claude, Gemini, DeepSeek, and Deepgram. Pay wholesale cost directly.

The Reseller Trap

Building Your Voice AI Business on Someone Else's Platform Costs More Than Margin

Most agencies start by wiring a voice AI platform to a client and billing a retainer. It works, until you look at who actually owns what.

Zero Brand Equity

The agent your client relies on lives in a dashboard, and under a name, that isn't yours. You do the setup and the support; the platform gets the credit.

Margins You Don't Control

Per-minute markups sit on top of your own costs. When the platform raises its rates, you either absorb the hit or explain it to every client.

Revenue Without an Asset

Setup fees pay once. With nothing branded as yours behind the retainer, little stops a client from going straight to the platform later.

Core Advantages

Why Agencies Choose NovaReps Over Per-Minute Wrappers

Your Brand

100% White-Label

Your domain, your logo, your client portal. Clients only ever see your name.

  • Branded portal and client emails from your domain
  • Set your own retainers and keep 100% of the revenue
Your Margin

Bring Your Own Keys

Connect your own AI and voice accounts, pay providers at cost, and pay NovaReps one flat fee.

  • OpenAI, Anthropic, Deepgram and ElevenLabs
  • 5 LLM providers, switch models per agent anytime
Your Reputation

Client Carrier Isolation

Every client gets their own carrier subaccount, so one client's problem stays theirs.

  • Dedicated Twilio or Telnyx subaccount per client
  • Bring your own carrier account so numbers stay yours
Agency Setup & Client Experience

How Agencies Launch in Under 15 Minutes

Map your domain, brand the portal, launch your first agent. No code, no DevOps.

01
10 Mins • One-Time

White-Label & Domain Setup

Map your domain (app.your-agency.com), add your logo and colors, and connect your own SMTP.

  • Automated SSL & custom CNAME mapping
  • Custom SMTP alerts from your domain
  • Direct BYOK wholesale AI credentials
02
1-Click Provisioning

Provision Client Accounts

Create an isolated workspace per client, with a branded portal login or fully managed by you.

  • Dedicated Twilio / Telnyx subaccounts per client
  • Role-based client logins under your brand
  • Live call logs, recordings & appointment sync
03
< 5 Mins • Templates

Launch Voice Agents in < 5 Min

Use the guided Agent Wizard or an industry template, connect a calendar, and go live.

  • Pre-built industry prompts & objection handling
  • Real-time Google & Outlook calendar booking
  • Instant web voice widget + phone number routing
Interactive Product Tour

Build a Voice Agent in Minutes, Inside a Portal Under Your Brand

Click through the branded client portal and the 7-step guided wizard, from first dashboard to live test call.

Client Portal Dashboard

Complete end-client command center: live inbound/outbound call volume, voice minutes, calendar bookings, and 7-day analytics.

× − +
https://app.your-agency.com/dashboard
100% White-Labeled
NovaReps White-Label End-Client Dashboard with Live Call Analytics and Minute Usage
3-Minute Deployment
Pre-built industry prompts
Calendar Sync
Google & Outlook booking
Cartesia / Aura / 11Labs
Under 400ms voice latency
1-Line Web Embed
Direct browser voice widget
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Cost Architecture

Usage Pricing Punishes Growth. A Flat Fee Protects Your Profit.

See how monthly profit changes on a 3-client Starter Plan as your clients' call minutes increase. An illustrative model, not a quote.

Total Monthly Call Volume (Across 3 Clients)
✕ Per-Minute Reseller ~$0.20 / min toll

The Usage Toll Tax

Modeled at a typical per-minute platform rate on top of your own costs.

Your Monthly Software Bill
$1,000 / mo
Includes $825 / mo in middleman usage markups
Monthly Software Cost $1,000 / mo
Retained Retainer Profit ($2,250 total) $1,250 / mo (55% margin)
✕ Your software bill spikes as your clients succeed.
✓ NovaReps Flat BYOK 0% Minute Markup

The Flat-Fee Margin Multiplier

Flat $199/mo Starter + direct raw provider keys.

Your Total Software Cost (Platform + Raw AI)
$374 / mo ($199 flat + $175 raw wholesale)
+$626 / mo (+$7,512 / yr) extra profit in your pocket
Monthly Software Cost $374 / mo
Retained Retainer Profit ($2,250 total) $1,876 / mo (83% margin)
✓ Your margin expands as call volume scales.
See Agency Pricing & Plans Run Free BYOK Savings Calculator

No long-term contracts • Switch or cancel plans anytime

Illustrative model only. Figures assume 3 client accounts, a $750/month retainer per client, and a typical per-minute platform rate of about $0.20/min; your own retainers, providers and usage will differ. Run the BYOK savings calculator with your own numbers.

The Reseller Tax

NovaReps vs. Typical Voice AI Wrappers

What many resellable AI voice platforms charge in per-minute markups, and where NovaReps protects your margin.

Feature Typical Per-Minute Wrapper NovaReps
What your client sees The platform's dashboard, or a "powered by" surface somewhere Your brand end-to-end: your domain, logo, and portal
Call directions Inbound-only, or outbound bolted on separately Inbound receptionist + outbound campaigns + website widget, one platform
Platform cost model Per-minute markup baked into your bill Flat monthly platform fee + BYOK at cost
Telephony reputation Often a shared carrier pool across resellers Your own isolated Twilio / Telnyx subaccount per client
Client accounts Varies, often manual or limited Native multi-tenant client account management
Time to first call Under 5 minutes, no infrastructure choices Under 15 minutes, since you connect your own keys and carrier account

Comparison reflects typical category patterns of usage-based wrappers vs. flat-fee BYOK architecture, at time of writing. Verify current competitor positioning before quoting a prospect. See /vs/vapi, /vs/retell, /vs/gohighlevel, and /vs/synthflow for named breakdowns.

Integrations

Works With the Tools You Already Use

Google Calendar
Calendly
Zapier
Cal
Cal.com
Make.com
SMS Alerts
Email Notifications
HubSpot
P
Pipedrive
Google Calendar
Calendly
Zapier
Cal
Cal.com
Make.com
SMS Alerts
Email Notifications
HubSpot
P
Pipedrive

More integrations coming soon. Request one →

Already Comparing Platforms?

See the Head-to-Head Breakdowns

How flat-fee, white-label NovaReps stacks up against the platforms your agency clients ask about.

NovaReps vs Vapi NovaReps vs Retell AI NovaReps vs GoHighLevel AI NovaReps vs Synthflow

Not sure you're ready? Take the Agency Readiness Scorecard or run the BYOK savings calculator.

Frequently Asked Questions

Do my clients ever see NovaReps branding anywhere?
No. The entire client portal, email notifications, call summaries, and web widgets run under your custom domain with your logo, brand colors, and support email. There is zero NovaReps branding visible to your end clients.
What exactly can I sell to my clients?
Inbound AI receptionists (answering, lead qualification, calendar booking), outbound campaigns with a built-in safety stack (calling-hour windows, daily caps, Do-Not-Call list, cooldowns, kill switch), a website voice widget, missed-call text-back, and appointment reminders with no-show recovery. You can resell any mix under one white-label brand and set your own pricing.
Is there a free trial?
Yes. You can start a 7-day free trial on the entry agency plan. There are no long-term contracts, so you can cancel anytime.
How long does it take to launch my first client?
Under 15 minutes to point your domain, add your logo and colors, connect your keys, and get a first agent running. Every client after the first is faster, since your domain, branding, and billing are already configured.
What does BYOK actually mean, and does it really save my agency money?
Bring Your Own Key. You connect your own OpenAI/Anthropic and Deepgram/ElevenLabs accounts, and optionally your own Twilio account. Those providers bill you directly at their list price; NovaReps charges a flat platform subscription and never marks up or takes a cut of that usage. The more client minutes you run, the more a per-minute wrapper's markup would have cost you. Run the free calculator against your own client count and minutes.
Do I need developers or a technical team to run this?
No. Branding your portal, creating client accounts, and building a client's voice agent are all done in the dashboard, with no code and no DevOps.
Is the top-tier plan worth it if I only have a handful of clients right now?
Start on the entry agency plan and move up as you add clients. You don't need to commit to the top tier on day one. A higher tier pencils out once per-minute markup on a competing wrapper would already cost you more than the flat fee; most agencies cross that line faster than they expect once a few clients start actually using their AI agent. See current plans, pricing, and what's included at each tier.
Why does owning my own Twilio account matter?
On platforms that pool every reseller's traffic through one shared Twilio account, one client's spam complaint or compliance issue can get numbers flagged for every other client on that account, including yours. With your own account, your clients' number reputation is isolated at the carrier level.
Can I switch AI or voice providers later without rebuilding my agents?
Yes. NovaReps supports 5 LLM providers and you can change the model per agent at any time. You're not locked to one vendor's default.

Your clients need this.
Decide whose brand they remember.

Launch under your own domain, logo, and pricing in under 15 minutes. 7-day free trial, cancel anytime.

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